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Feb 18, 2024

The ORM and Public Relations

Is ORM and Public Relations similar? ORM or Online Reputation Management is an integral part of any PR strategy. ORM’s objective is to protect the values of a brand, company or a person over the internet. With the increasing popularity...

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admin
Jan 28, 2024

Empathy as a Marketing Tool

During the peak of COVID-19 pandemic in 2020, water purifier brand Kent launched an ad for its bread maker with the line “are you allowing your maid to knead atta dough with hand”. The ad received massive backlash on social...

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admin
Jan 02, 2024

Keys in promoting employer brand

Diversity, inclusion, and values: Keys in promoting employer brand Employer brand indicates how a company is perceived by employees, clients and stakeholders. It is the capacity of an organization to differentiate itself from its competitors. Simply put, why would people...

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