Digital marketing is evolving rapidly, and staying ahead of trends is very important for businesses, to maintain relevance and engagement. Since technology is advancing at a fast pace and consumer behaviour is shifting, marketers must get into adapting and innovating....
The world of branding has transformed over the past few years, extensively fueled by the rise of digital platforms and the ever-growing influence of social media. The new era of branding can be categorized by personal connections, authenticity, and dynamic...
In the current landscape, businesses must stand out in an oversaturated marketplace, where customers are swarmed with endless campaigns, advertisements, and marketing messages daily. How can a brand make a lasting impression in today's environment? The answer lies in the...
In today's highly competitive marketplace, the most valuable asset of any brand is its brand image. Successful Public Relations (PR) techniques can significantly amplify the credibility, trustworthiness, and overall visibility of the brand. These tactics not only facilitate public perception...
Is ORM and Public Relations similar? ORM or Online Reputation Management is an integral part of any PR strategy. ORM’s objective is to protect the values of a brand, company or a person over the internet. With the increasing popularity...
The influencer marketing industry has been growing at an exponential rate. So much so that it is said that the influencer marketing space is expected to grow from $1.7 billion in 2016 to at least $15 billion in this year....
During the peak of COVID-19 pandemic in 2020, water purifier brand Kent launched an ad for its bread maker with the line “are you allowing your maid to knead atta dough with hand”. The ad received massive backlash on social...
A history of public relations management is a history of the evolution of the art of persuasion. Whether it is the clay tablets used by the ancient Iraqi civilization to promote agricultural practices or the more sophisticated 21st century election...
If you are looking to promote your business online, you might have come across the trifecta of owned, earned and paid media. They are one of the most important components of digital marketing strategies. Here we will not only explain...
Diversity, inclusion, and values: Keys in promoting employer brand Employer brand indicates how a company is perceived by employees, clients and stakeholders. It is the capacity of an organization to differentiate itself from its competitors. Simply put, why would people...
